MATTER, ACTUALLY Shampoo

Hyaluronic + panthenol + squalane

Shampoo

$2812 oz / 355 ml

Black lather, clean scalp. Trust the process.

Activated charcoal pulls out the build-up your old shampoo left behind. It lathers black, rinses clear, and leaves nothing to prove.

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How to use

Work a coin-sized amount into wet hair at the scalp. Lather, wait ten seconds, rinse. Follow with Conditioner.

Every ingredient named. Every job it does, printed before you buy.

Short formulas, in order, with the reason each one is there. Nothing hidden behind "fragrance," nothing padded to look impressive.

  • Activated charcoal

    Binds product build-up and excess oil so it rinses away

  • Sodium hyaluronate

    Holds water in the hair shaft; softness without weight

  • Panthenol (provitamin B5)

    Strengthens strands and reduces breakage over time

  • Squalane

    Plant-derived lipid that smooths the cuticle

  • Coco-glucoside

    Gentle sulfate-free cleansing surfactant

  • Aloe barbadensis

    Calms the scalp after cleansing

Vegan · Nontoxic · Paraben and phthalate free

Also strange, also works